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Strengthening Our Supply Chain to Deliver Unmatched Excellence

Ensuring reliability, quality, and ethical standards every step of the way to meet the evolving needs of our customers

11th Jun 2025

Global Supply Chain Challenges and Market Changes

The global supply chain has faced significant challenges in recent years. From the Covid-19 pandemic driving shipping costs to unprecedented highs, to the fuel crisis, Brexit impacts, the temporary closure of the Red Sea due to security threats, rerouted major trade routes, and most recently, trade wars and tariffs — the landscape has been complex and ever-changing.

Proactive Measures to Secure a Robust Supply Chain

At GFW, we have proactively tackled these challenges by securing new shipping partners and contracts, ensuring our supply chain remains both robust and competitive. But shipping is just one part of the equation. We continuously update our inventory and sales order data and have introduced new processes to stay agile and responsive to the evolving market conditions.

Consistent Stock Availability and Reliable Delivery

Despite these global hurdles, GFW has maintained an exceptional level of stock availability and customer service. Our on-time and in-full delivery rate consistently exceeds 98%. Unlike many other furniture suppliers, we have committed to continuing shipments even amidst rising costs, demonstrating our dedication to our customers.

Diverse and Ethical Manufacturing Partnerships

Our diverse supply chain includes over 20 factories across the Far East and Europe, providing us with competitive pricing, continuous supply, and innovative product development. Every factory partnering with GFW undergoes rigorous ethical and social audits, with mandatory membership in either BSCI or SMETA.

Strict Quality Assurance and Ethical Compliance

Quality assurance is paramount: every container is thoroughly pre-inspected by our experienced quality team. Shipment is only arranged once GFW has given full approval. You can trust that every product from GFW meets all relevant safety legislation and is produced in factories that uphold ethical working conditions and protect workers’ rights.

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